It's no secret that a relaxing environment can keep customers more satisfied. But a new study shows that shoppers also rate products' values higher when they're relaxed. Here's why it might be better to hold off on buying until you're less calm.
Knowing customers' likes and dislikes is about as basic as it gets in retailing. But for years, national department stores got it wrong. More concerned with controlling costs, big retailers focused on sameness. Not anymore.
As shoppers head to back-to-school sales early this year, the retail industry is watching their behavior closely for hints about the coming holiday season. So far, the signals appear mixed, with analysts disagreeing about whether revenue is up or down.
