seo

Buzzword of the Week: Bringing the 'Pain Point'

In its most simple interpretation, a "pain point" is exactly what it sounds like: something so unpleasant that one is likely to try hard to avoid it or fix it. But buzzwords sometimes shift meanings, and for some boardroom jargon-slingers, pain point now means something very different.

JCPenney's Sneaky Search Tactics

Did you search for an item on Google in the past few months and find yourself directed to JCPenney? Was JCPenney the top returned retailer on just...

It's Crunch Time for Google's Battle Against Content Spam

The trouble lies in the quality of information -- a thorny problem due to the subjectivity of "quality" in general. Google keeps tweaking its algorithms, but the junk content keeps rising to the top. In the arms race against spammers, the next few years are crucial.

BlueGlass Jumps Into Search-Friendly Content Creation

Look out, Demand Media: Here comes another cheap content-creation competitor. Meet BlueGlass, the newest entrant in the rapidly expanding field of producing low-cost text and video articles designed specifically to snag search traffic.

Meet Blekko, the Latest Upstart Search Engine

Rich Skrenta thinks he has built a better search engine. This week, he's launching Blekko, whose web searches will only accept information from curated lists of trusted sites, mediated by users to filter out irrelevant results. But can Blekko compete with Google and Bing?

Arianna Huffington's
Glass House

Arianna Huffington likes to blast "the media" for getting distracted by silliness like the Balloon Boy story. But no one's more distracted, or distracting, than her own Huffington Post.

Google and AP Reach New Hosting Agreement

The biggest wire service and the leading search engine have worked out their differences. Google and AP have reached a new licensing deal that will ensure the latter's content will be hosted on Google News for a long time to come.