search engine optimization

Buzzword of the Week: Bringing the 'Pain Point'

In its most simple interpretation, a "pain point" is exactly what it sounds like: something so unpleasant that one is likely to try hard to avoid it or fix it. But buzzwords sometimes shift meanings, and for some boardroom jargon-slingers, pain point now means something very different.

It's Crunch Time for Google's Battle Against Content Spam

The trouble lies in the quality of information -- a thorny problem due to the subjectivity of "quality" in general. Google keeps tweaking its algorithms, but the junk content keeps rising to the top. In the arms race against spammers, the next few years are crucial.

BlueGlass Jumps Into Search-Friendly Content Creation

Look out, Demand Media: Here comes another cheap content-creation competitor. Meet BlueGlass, the newest entrant in the rapidly expanding field of producing low-cost text and video articles designed specifically to snag search traffic.

Arianna Huffington's
Glass House

Arianna Huffington likes to blast "the media" for getting distracted by silliness like the Balloon Boy story. But no one's more distracted, or distracting, than her own Huffington Post.