search engine marketing

Microsoft has gained on Google in search engine rankings -- if only by a little. But it is taking advantage of the momentum by launching a new Bing shopping product for phones and computers.

Yahoo CEO Carol Bartz called Facebook a bigger rival than Google. The surprising admission shows how Facebook's size and dominance in display advertising presents a challenge to the major portals.

Baidu's third-quarter profit more than doubled, year over year, as online advertising surged. The company also benefited from increased market share after Google closed its China-based search engine in March.

Yahoo is rolling out new search features starting today, with more options and snapshots appearing in capsules ant the top of the page. The company hopes to reverse its steady decline in ad revenue from searches. But will this be enough to help distinguish it from Bing?

Microsoft Corp (MSFT) is seeking a Chinese partner to help boost its presence in China's Internet-search market. Simon Leung, the company's CEO for greater China, told The Wall Street Journal that Microsoft plans to invest $100 million in Chinese companies, targeting sectors including software...

Google apparently envies the program that Microsoft's Bing has set up to market music downloads. The Internet search leader now plans to offer its own service by year-end. And that raises some interesting questions.

Competitor-focused strategies fail, while customer-focused ones win. This comes to mind in thinking about a possible deal to take search advertising market share from Google (GOOG). It's now well known that Microsoft (MSFT) and News Corp. (NWS) are discussing teaming up in an effort to take out a...

News came out Friday that Google (GOOG)'s search chief in China, Kai-Fu Lee, was leaving to head a new venture, as reported on DailyFinance. Much speculation about Lee's departure centered on the new venture, but very little focused on what this departure means in real terms for Google. In a...