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After the Pittsburgh Steelers and Green Bay Packers meet Sunday in Super Bowl XLV, only one team will hoist the Lombardy Trophy. But the so-called "Super Bowl indicator" says this year's match-up forecasts a bull market no matter which team wins.

Amazon or many other online stores now routinely allow you not only to rate the products, but also the reviews of the products. "Was this review helpful to you?" Amazon asks. You give the review a thumbs up or down, then they tally the votes.Have you looked at those tallies lately? The people who...