salma hayek

The beauty business is undergoing a makeover at some of the nation's biggest retailers, as pharmacies and department stores go after shoppers in new and unconventional ways. Sears, CVS, Duane Reade and their cohorts are courting a business that has rebounded well from the recession despite the country's economic malaise.

The movie star could be the first celebrity to run afoul of the commission's stringent new guidelines for paid endorsements. In her lifestyle newsletter, she lavishly praises the newly reopened La Mamounia Hotel in Marrakech -- most likely after a free stay there.