reputation

Midday Report: The Top 10 Companies by Reputation

We all love lists, and Harris Interactive is out with its annual ranking of companies with the best reputations. Here are the top ten, as well those companies that suffered the worst declines in image.

New Year Hurdles: Top 10 Challenges for CEOs in 2011

With the recession over -- in a sense, anyway -- many CEOs are happy to be standing. And after three tumultuous years, some are even cautiously optimistic. But 2011 is sure to present a whole new set of obstacles for corporate chiefs to confront -- and conquer.

The Inconvenient Truth About Gore's PR Problem

Former U.S. Vice President Al Gore was a leading voice in the fight against climate change just three years ago. Now, amid accusations of sexual misconduct, he faces an image problem. Is the environment losing a key spokesman?

These Days, a Good Reputation Is Everything

Some companies don't realize how important their image is until it's gone. A new survey of corporate directors shows that reputation may account for 70% of a company's value.

Will BP's Oil Stain the Whole Industry?

Last month's oil rig explosion and subsequent spill in the Gulf of Mexico could leave BP with the legacy as the oil industry's "biggest polluter" while negatively affecting the entire industry's long-term profitability. Is this the Three Mile Island of offshore drilling?