reinvention

Penney's Sales Keep Sliding as Customers Shun New Pricing Plan

Six months after J.C. Penney Co. launched a bold new pricing plan, customers still aren't buying it. The department store chain reported a bigger-than-expected loss and plummeting sales during the second quarter.

J.C. Penney's Makeover Do-Over: What the Latest Backpedal Means

Shoppers who weren't impressed with J.C. Penney's radical new pricing strategy -- eliminating most sales and all coupons -- have seen the retailer reverse course in recent months. Now it's bringing back clearance sales, too. So where does this leave Ron Johnson's retail reinvention plan?