Buzzword of the Week: Passionistas Join the 'Ista' Parade

"Passionistas" are the brand addicts every company dreams about -- engaged, highly loyal consumers. This relatively recent addition to the buzzword lexicon conveys both enthusiasm and sophistication. And in an era that also features "recessionistas," companies need those loyal trendsetters more than ever.

Fashionistas, Recessionistas and Prepsters: Is Preppy Dead?

Lisa Birnbach's True Prep, the long-awaited sequel to her 1980 opus, The Official Preppy Handbook, looks at how the prep lifestyle has weathered the past thirty years. Although upper class styles in the U.S. seem to be more influential than ever, the question arises: have the old standards of taste and decorum been replaced by something completely -- and incompatibly -- different?