rebranding

How Sears Can Save Itself: Buy and Sell American

On Tuesday, Sears Holdings announced it would close as many as 120 Sears and Kmart stores after a holiday sales season in which it fell flat on its face. What Sears really needs is a new image -- an idea that will lure shoppers back. Could "Made in the USA" be it?

J.C. Penney Takes Aim at Fashion Leader Status

The jcp design groupe is bringing legitimate fashion cred to the retailer, with trendy looks that rival higher-end, higher-priced chains. Follow their new camel cape from conception to consumer with us and you'll get the message they're sending: This is not your mother's J.C. Penney.