ray kroc

Taco Bell's new Doritos Locos Taco hit restaurants last week, and it's already getting plenty of publicity -- and mockery. But whether it's a hit or a flop, expect more fast food mash-ups and bold blunders from the big chains.

Last year, Vivian Schiller was a well-regarded executive in charge of the digital operations of the New York Times Co. (NYT). She was so happy with her job that she welled up with emotion when she told her boss Arthur Sulzberger that she was leaving to become the chief executive of National Public...