rapper

Jay-Z's Book Blitz: Marketing Most Unlike the Industry's Standard

When a celebrity publishes a book, a big marketing push is to be expected, but the campaign for rap mogul Jay-Z's new book of lyrics is unprecedented. Thanks to backing from Clear Channel and Microsoft's Bing, New Yorkers will find pages of "Decoded" practically everywhere.

The Business of Hip Hop: Brand Masters Bring in the Cash

For many rap and hip-hop artists, behind all the trash talk and posturing, it's all about business. Forbes recently released its Hip Hop Cash Kings list, and the 20 big names on it racked up a total of about $300 million, despite the weak economy and the Internet revolution that is killing the CD business.