rabbit ears

Millions of TV lovers hit by the weak economy and fat cable bills are going old-school: They're using antennas. That's right: The rabbit ears your grandmother jiggled to tune in "I Love Lucy" can still receive dozens of digital channels on HDTVs. Here's how you can rule the free airwaves.

In telling the Los Angeles Times that his sales are going "through the roof," Richard Schneider might make cable TV providers hit the roof. That's because Schneider's company makes antennas to watch television the old-fashioned way -- for free over the airwaves. Schneider's St. Louis-based...