quilted northern

Wall Street's endless parade of buyouts and mergers, divisions and revisions has created a tangled landscape in which companies that are famous for one thing often own brands that are completely different -- or even diametrically opposed. Here are seven of our favorite mismatches.

The American obsession with super-soft toilet paper may be the pinnacle of consumer silliness. Many people throughout the world use leaves or scrap paper for hygiene; in Europe, the toilet tissue of choice is a scratchy recycled variety. But in America, consumers strenuously defend their right to...

In September, 2008, Georgia-Pacific took toilet paper further than it has ever gone before. With the introduction of Quilted Northern Ultra Plush, the world's first premium three-ply toilet paper, they not only broke tissue boundaries, but may have changed the "face" of America's bathrooms forever....