purebred

When Pedigree has a Super Bowl ad this week, it won't be advertising dog and cat food, but pet adoptions. The pet food industry has discovered cause advertising. It's a form of advertising that links a product to a feel-good cause. Instead of companies just blowing money on ads that tell you how...

The Obama family has officially announced that they'll be getting an all-American mutt -- or at least a rescue dog. After Barack Obama and his wife Michelle made a public promise to their daughters to get a dog after the elections, animal groups got really excited. Since the Obamas don't have pets...