Tech giant Apple revealed its new digital textbook initiative on Thursday, joining with major publishers on a quest to replace heavy stacks of schoolbooks with iPads. There will obviously be resistance. Here are three reasons Apple's move will succeed in spite of it.
Google opened its long-anticipated Internet book store Monday, putting itself in direct competition with Amazon.com. Buyers can read its 3 million e-Books on any Web device or reader -- except on Amazon's Kindle.
Matthew Biberman had a story to tell about his dad and a one-of-a-kind motorcycle, and he soon turned his passion into a book deal. But the newly published author says the book deal is just the beginning -- learning how to pitch your story is what builds audiences.