pricing strategy

Market Minute: J.C. Penney Brings Back Sales

The struggling department store chain this week will begin adding back some of the hundreds of sales it ditched last year in hopes of luring shoppers who were turned off when the discounts disappeared, says J.C. Penney CEO Ron Johnson.

JCPenney Took Some Giant Steps Back; Now Customers Are Confused

When Ron Johnson took over as CEO of JCPenney in January, his mantra was "no more coupons." But since the retailer switched to a model of everyday low prices without constant promotions, comparable-store sales have fallen 20 percent, and JCPenney has started to backtrack.