price elasticity
| 6:40PM 1/14/2010
Starbucks (SBUX) customers in New York this week could no longer pay for their venti mochas with a five-dollar bill after a 20-cent price hike brought the cost with tax to $5.06. In Seattle, the company's home, a grande mocha is now $3.91, up 10%. In Washington, D.C., an upgrade to new loose-leaf...