precision heuristic
| 3:40PM 1/14/2008
Suppose you are about to put your house on the market. Should you list it for round number, say, $250,000 or an exact amount such as $252,153?
According to a recent study, if you price it at the former you could be leaving money on the table. Manoj Thomas, Daniel H. Simon and Vrinda Kadivali of...