playdom

Disney Buys Social Network Gamemaker Playdom

Disney is snapping up social networking games developer Playdom in a deal worth up to $563.2 million, it announced Tuesday. The transaction, will bolster Disney's digital gaming lineup and give it a greater presence on such social networking sites as Facebook and MySpace.

Disney Discussing Buying Playdom for Over $500 Million

Walt Disney Co. (DIS) is discussing a deal to buy Playdom Inc for over $500 million in a bid to increase its presence in social network games. Disney wants to use Playdom to incorporate some of its iconic brands and characters into social network gaming, The Wall Street Journal said without naming its sources.