playboy going private
| 1:30PM 7/12/2010
Taking Playboy Enterprises private could put the company and its valuable brand back on a path to growth while allowing Hefner to select his successor. Says one analyst: "There's really no upside to being public for them."
| 8:52AM 7/12/2010
Playboy Enterprises has received a proposal from Hefner to acquire all of the outstanding shares of common stock that he doesn't currently own for $5.50 per share in cash. PLA closed at $3.94 Friday. And Penthouse's owner may also bid.