personal seat license

The personal seat license concept, where sports teams sell the right to buy a ticket to a specific seat in their venue, has revolutionized stadium building, inspiring a even more visionary way to make money from nothing; the Endowment Seating Program (ESP). This new offering from the University of...

In the late 1980's, America's major league sports teams were caught between the need for newer and larger facilities and the public's growing unwillingness to foot the bill. Fearful of raising ticket prices to the point of diminishing returns, teams looked for a way to raise more money without...