perception

What Boomers, Millennials, Elderly All Have in Common: Money Fears

For the past few years, it has seemed like depressing economic news has been America's only actual growth industry, and all that negativity is still echoing in our heads. Across the age spectrum, we're downbeat about the future, even as the signs are finally looking up.

Do 'Famous' and 'Best' Make Us More Likely to Buy?

It's fair to say that lots of companies exaggerate the excellence of their products, but do consumers buy the hype? Do we actually eat at restaurants because they say they're "famous" or patronize a business because it has "the best" on the sign?