The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?
For the first time since 2009, Social Security recipients will get a COLA increase in their checks in 2012. But that 3.6% bump probably isn't going to cover the real rise in your expenses. So where should you invest to find that extra income?
There's an unusual cola war brewing in the home-based pop market between SodaStream and Primo Water. But why make your own soda? Is it easier? Cheaper? Healthier? You're probably going to like all three answers.
For most of the past decade, buying Oreos or Trident gum for your kids meant sending money to the Marlboro Man. Those brands have gone their separate ways, but there are still many odd matches in the wild world of conglomerates, where companies own siblings that don't really look like one another.
From PepsiCo to Avon to Xerox, these women are responsible for some of the biggest companies and brands that consumers touch and feel everyday. And this year, there's a new No. 1 on Fortune's list of the most powerful women.
Starbucks CEO Howard Schultz has grand plans to cut through the partisan noise and remind our country's politicians of their problem-solving duties: On Tuesday, he's hosting a gigantic, public telephone town hall, and asking all "concerned Americans" to join his movement and participate.
Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?
As food prices continue to rise, many food companies are shrinking packages instead of raising item prices. But don't be fooled: You're definitely paying more for less.
Not surprisingly, when NPR's This American Life program released a recipe for the drink earlier this week, it quickly captured the attention of the chattering class. A closer look, however, shows that real thing's real secret is still safe.
It should be pretty quiet on the economic calendar this week, with only a few national reports due out. But iconic companies Walt Disney, Coca-Cola and Hasbro, among others, are scheduled to report quarterly results.
Early in the year, the market appeared fraught with danger as the recession threatened to hang around. But for the intrepid, it was a welcome stage for value-hunting at depressed stock prices. Here's a look at my column's picks that panned out well -- and not so well.
Companies donate millions to charities, museums and educational programs, but many struggle to recoup any benefits from their giving. Here's how Pepsi succeeded in building brand loyalty with a new generation of buyers by using a clever strategy for community grants.
