Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?
Coca-Cola reported strong second quarter results, with growth coming from emerging markets like China and Russia. Coke is the leader in the Chinese market, and with it projected to keep growing at a rapid rate, the nation is a key part of the company's plan to double its 2009 revenues by 2020.
As food prices continue to rise, many food companies are shrinking packages instead of raising item prices. But don't be fooled: You're definitely paying more for less.
With 20,000 attendees and corporate outposts by the score, this year's South by Southwest Interactive has a carnival-like atmosphere. From its origin as a sort of spring break for nerds, the event has grown into something more like Disneyland for adults.
Not surprisingly, when NPR's This American Life program released a recipe for the drink earlier this week, it quickly captured the attention of the chattering class. A closer look, however, shows that real thing's real secret is still safe.
Companies donate millions to charities, museums and educational programs, but many struggle to recoup any benefits from their giving. Here's how Pepsi succeeded in building brand loyalty with a new generation of buyers by using a clever strategy for community grants.
One year after sitting on the Super Bowl advertising sidelines, Pepsi is returning to the gridiron this year with its "Crash the Super Bowl" campaign. And it's bringing in the some serious star power to encourage consumers to create their own Super Bowl ads: screen legend Betty White.
In a move to gain a larger share of the beverage market outside of North America, Coca-Cola (KO) has bought Russian juice maker Nidan Juices, The Wall Street Journal reported Wednesday
