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There's never a dull moment on Wall Street, especially now that the market is hitting multiyear highs. Let's go over some of the news that will help shape the week that lies ahead.
Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?
When it launches next month, the Plastic Disclosure Project -- which surprisingly has strong backing from investors -- plans to expose corporations that are contributing to plastic waste when it launches next month.
As food prices continue to rise, many food companies are shrinking packages instead of raising item prices. But don't be fooled: You're definitely paying more for less.
It should be pretty quiet on the economic calendar this week, with only a few national reports due out. But iconic companies Walt Disney, Coca-Cola and Hasbro, among others, are scheduled to report quarterly results.
Alcoa, Marriott and Yum! Brands to kick off the third-quarter earnings season with modest earnings growth, while jobs numbers could be mixed.
After the Dow's 261-point belly flop to end last week on what were, after all, better-than-expected bank earnings, investors may be forgiven for feeling rather queasy after checking out this week's earnings calendar, which includes 120 of the S&P 500.
When the state of California announced that a marijuana legalization measure would be on the state's November ballot, the ensuing discussion covered a range of topics from medicine to morality. But few pundits brought up the biggest factor of them all: money. With a potential market of millions of pot smokers, decriminalization of marijuana could open the door to a vast, largely-untapped market for smoking paraphernalia, accessories and other lifestyle accoutrements.
PepsiCo will stop selling its full-sugar drinks in primary and secondary schools around the world by 2012.
Bottlers declared guidelines to cut sugary drinks in kids' diets a success, claiming a 95% drop in full-calorie sodas shipped to schools and a 72% cut in all drink types. Yet sales haven't suffered and childhood obesity and diabetes rates climb unabated. So what's happening to all that soda?

Market Movers

SymbolLastChange / %Volume

Most Actives

BAC
Bank of America Corp
8.05-0.13
-1.59%
55.20M
ALU
Alcatel-Lucent (ADR)
2.23+0.29
+14.69%
39.51M
PBR-A
Petroleo Brasileiro S.A. A Shares
27.54-2.20
-7.40%
9.02M
PBR
Petroleo Brasileiro S.A. (ADR)
29.56-2.43
-7.60%
8.76M

% Gainers

CIE
Cobalt International Energy
35.62 +11.72
+49.04%
4.56M
ALU
Alcatel-Lucent (ADR)
2.23 +0.29
+14.69%
39.51M
WNS
WNS (Holdings) Limited (ADR)
10.50 +1.10
+11.70%
1.78M
LNKD
LinkedIn Corp.
84.74 +8.35
+10.93%
3.49M

% Losers

OSG
Overseas Shipholding Group, Inc.
10.65-1.18
-9.97%
250,549
OC-B
Owens Corning (Warrant) 'B'
2.40-0.25
-9.43%
4,268
LF
LeapFrog Enterprises, Inc.
6.20-0.63
-9.22%
1.13M
KV-A
K V Pharmaceutical Co. Class A
2.37-0.24
-9.20%
315,837
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