pastry

France's Macaron King Sets Out to Conquer America

The macaron is a filled cookie about the diameter of a half dollar coin that has become a foodie currency in its own right in recent years. It's simple in concept, but near impossible to get right -- and for the first time, the French bakery and tearoom that made them famous is opening a U.S. boutique. So, let them eat cake!

Can Cupcake-Maker Crumbs Hit the Sweet Spot?

Jason Bauer, CEO of the popular Crumbs Bake Shop, isn't worried about competition in the cupcake business. In fact, he welcomes it. But with his company going public and plans in place to expand from 34 stores to 200, can he avoid the pitfalls of other dessert companies that rose too fast and fell?

Free pastry, doughnut this morning

Now here's something to get out of bed for: Free pastries and doughnuts.Starbucks and Tim Hortons are giving away the good stuff this morning. First,...