paid search advertising

Online advertisers may see up to a 78% price increase in paid-search rates once Yahoo and Microsoft wrap up their search alliance. Cost-per-click will likely rise sharply as advertisers shift to the single Bing search platform.

Yahoo Japan is hooking up with Google to handle its search and paid-search advertising, carrying off a partnership that eluded U.S.-based Yahoo, and delivering a blow to Microsoft's efforts to increase the reach of its Bing search engine.

Yahoo reported its first quarter results Tuesday, which soundly beat Wall Street's earnings estimates but fell short of analysts' expectations on revenues.