paid search advertising

The Yahoo-Bing Search Deal Will Raise Ad Rates

Online advertisers may see up to a 78% price increase in paid-search rates once the search alliance between Yahoo and Microsoft is wrapped up. Cost-per-click will likely rise sharply as advertisers shift to the consolidated Bing search platform.

Yahoo Japan Teams Up With Google Search

Yahoo Japan is hooking up with Google to handle its search and paid-search advertising, carrying off a partnership that eluded U.S.-based Yahoo, and delivering a blow to Microsoft's efforts to increase the reach of its Bing search engine.

Yahoo Earnings Soar Above Estimates

Yahoo (YHOO) reported its first quarter results Tuesday that soundly beat Wall Street's earnings estimates, but fell short of analysts' expectations on revenues.