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You might think someone who puts her famous name on everything she does would be comfortable with self-branding. Not Oprah Winfrey. "The idea of being a brand was hard for me to accept," the talk show host and soon-to-be cable network founder said at the American Magazine Conference in Chicago.

Oprah Winfrey has been the queen of all media for most of the 23 years she's been on the air. But it looks like she's about to pull a Howard Stern -- packing up her free, over-the-airwaves broadcast and taking it to a more exclusive venue. According to Hollywood blogger Nikki Finke, Winfrey is...