JC Penney's Oscars Ad Makes Bold Claim

JC Penney kicked off a new ad campaign during last night's Oscars broadcast. The spots make a bold and, given the company's recent performance, some would say unlikely claim: That JC Penney will still be going strong 100 years from now.

Are Hollywood Stocks the New Tech Stocks?

Comic-Con comes to San Diego this July, and it's one of the hottest tickets of the year -- a Super Bowl caliber event for fans of sci-fi, fantasy and horror. And there are plenty of those fans, which is why the studios that cater to them are banking big stock gains.

Taxing Cinema: The IRS Goes to Hollywood

Every year, tax season inspires Americans ... to gripe and complain. But rather than focus on the depressing side of your yearly ordeal, why not consider the more enjoyable things that taxes have inspired -- namely, a long list of films. On Oscar weekend, there's no better time to recall these taxing classics.

And the Oscar for Best Commercial Goes to...

Much like the Super Bowl, the Oscar broadcast is also becoming as much about the commercials as it is about the big show. And thanks to the popularity of the Best Picture nominees this year, advertisers are likely to have an even bigger audience than 2010's 41.3 million viewers.

This Year's Oscar Nominees Are Hits With the Public, Too

Usually, the Oscars highlight the chasm between Hollywood's elite and average Americans. But, says one movie critic: "This is one of the rare years when critics and paying audiences backed the nominees." Also notable in 2011 is a youth movement in the nominees -- and the show's hosts.

The Hurt Locker Producers Wage War Against Pirates

"The Hurt Locker" won Best Picture at the Oscars, but lost at the box office. Its producers now plan to sue thousands of suspected pirates for downloading the film illegally on BitTorrent, where the movie was downloaded more than 10 million times.

The Cablevision-Disney Oscar Fight Hints of Things to Come

While the two sides in this dispute reached a tentative agreement to settle before millions of viewers were left with no Academy Awards telecast, more fights like this are bound to occur. So, don't be too quick to ditch your rabbit ears.

What's an Oscar worth?

So you're Kathryn Bigelow and you've just won an Oscar for Best Picture 2010. It's very exciting to receive that gold statue! But what exactly is...

Why Companies Spend Millions on Oscar 'Swag'

Even though the Academy Awards banned official swag bags four years ago (thanks to an IRS decree that actors must pay taxes on the gifts), companies still scramble to get their items into the luxury-laden gift baskets.

Oscar Nominees: A Bigger List, with More Surprises

With the announcement of this year's Oscar nominees, the Academy of Motion Picture Arts and Sciences seems to have accomplished just want it wanted to by expanding its Best Picture category to 10 nominees from five: creating space for deserving movies that would have been ignored in the past.

A better way to fix the Oscars

Hoping to reverse a trend of slumping ratings for the Oscars, the Academy of Motion Picture Arts and Sciences is changing the award show's format,...