optimization

If there's one thing that experienced Black Friday shoppers will tell you, it's that planning is the key to success on Black Friday. Part of this Black Friday prep is finding all of the Black Friday 2010 ads ahead of time, and the rest is figuring out the best way to get from store to store on...

IBM has beefed up its web analytics abilities with its purchase of Coremetrics, an online marketing optimization company. This should be a concern for Adobe, which bought Coremetrics rival Omniture last year.

Higher productivity is good for both companies and workers, but where do improvements in productivity come from? The second entry in a three-part series exploring efficiency in the workplace.