optimization
IBM Takes on Adobe in Web Analytics With Coremetrics Buy
IBM has beefed up its web analytics abilities with its purchase of Coremetrics, an online marketing optimization company. This should be a concern for Adobe, which bought Coremetrics rival Omniture last year.
IT and the Art of Efficiency
Higher productivity is good for both companies and workers, but where do improvements in productivity come from? The second entry in a three-part series exploring efficiency in the workplace.