As more shoppers spend their money online, retailers are deciding where to put their e-marketing. According to a new ForeSee study, promotional emails were still far more effective at driving traffic to retail sites than social networks like Facebook this holiday season.
So far this holiday season, U.S. online retail spending is up 12% from a year ago. More people took to the Internet last weekend to finish up their last-minute shopping, according to a ComScore report.
U.S. online shopping increased to $111 billion in the first half after the first-ever drop in Internet shopping last year. The data suggests online retailers are probably taking market share from traditional brick-and-mortar stores.