online marketing

The nation's big retailers are betting on exclusive lines to ring up back-to-school sales, and also targeting kids and teens where they wile away the hours -- online -- with digital campaigns designed to both entertain and stoke a social-shopping experience tailor-made for the tech-savvy generation.

A name from the Internet's past emerged as online marketer Ybrant announced its $36 million purchase of Lycos, an early search pioneer whose market position -- and valuation -- shrank as rivals quickly overtook it.

Will social networking giant Facebook kill search giant Google by sucking up advertising dollars? In the short term, the answer is clearly no. Longer term, that answer is very unclear. I chatted with nearly two dozen people who are buying ads on Facebook. Many of them are also purchasing ads on...