As more shoppers spend their money online, retailers are deciding where to put their e-marketing. According to a new ForeSee study, promotional emails were still far more effective at driving traffic to retail sites than social networks like Facebook this holiday season.
So far this holiday season, U.S. online retail spending is up 12% from a year ago. More people took to the Internet last weekend to finish up their last-minute shopping, according to a ComScore report.
Online sales during the holiday season are likely to exceed their 2009 levels as shoppers shift away from shopping at some brick-and-mortar operations such as electronics and warehouse stores, said market research firm The NPD Group in a report Wednesday.