online advertising

Would You Pay $5 a Month for Exclusive YouTube Channels?

Google is tapping some of YouTube's more prolific content producers to create premium channels that would charge viewers between $1 and $5 apiece every month for exclusive content. But is a subscription model a smart move -- or even necessary -- for YouTube?

Read This Before You 'Unfriend' Facebook's Stock Again

"It's complicated" is the only relationship status that fits the rocky romance between Wall Street and Facebook. Shares of the social-networking giant took a hit on Friday after it failed to post blowout quarterly results. But are investors being unfair to Facebook?

Can Yandex Find Profits to Justify Its Hot IPO?

Russian search engine Yandex saw its IPO soar more than 55% on its first day of trading Tuesday. But while this Russian beauty managed to lure in investors with its ability to crush Google in the former USSR, some analysts are cautioning investors to temper their enthusiasm.

Microsoft Denies Copying Google: Can It Compete in Obscure Searches?

Microsoft has definitively denied that its Bing search engine takes its cues from its rival. Nonetheless, the Google allegations highlights the challenges Microsoft faces in addressing the "long tail" market in search, or the obscure searches that collectively account for a huge portion of search traffic.

Why Facebook Could Be Worth $125 Billion

That's the value a new report from financial research firm Trefis puts on Facebook, if a lot of things work out. And a new monetization plan that lets advertisers "sponsor" your actions on Facebook could give it a huge new revenue stream and contribute to that lofty valuation.

ComScore: More Advertising Coming to Online Videos

Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn't mean you'll necessarily see more commercials per video. Spending will continue to lag behind the huge growth in online videos, according to ComScore.

What Google's Reshuffle Means for Investors

As Larry Page takes the reins from CEO Eric Schmidt, the questions for investors are: Will Facebook keep gaining on Google? Or will Page steer it back to its original counter-corporate spirit, embracing risk over short-term profits? Or have the risk-takers gone soft?

How the Web Will Make Winners and Losers in 2011

A year ago, few expected Angry Birds or Groupon to be among 2010's stars, but the underlying trends that powered their success were plain enough. So picking individual companies to rise or fall this year isn't worthwhile. What is? Identifying the trends that will move them all.

Personalized Ads: Not Just for the Web Anymore

Soon, the Internet won't be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for television. Can it bring the scope of TV to highly targeted ads?

Is Twitter Worth $3.7 Billion? Not in the Real World

That's the value a $200 million venture investment led by Kleiner Perkins this week implies. But that means Twitter would have a price-to-sales ratio of 840 compared to Facebook's 26 -- or Google's 8.7. And Twitter's growth may be stalling.

The News Biz Glimpses a Cable-TV Model in the Booming iPad News Apps

Apple has just annointed Flipboard, an innovative news aggregation app, as its Application of the Year. It's just one of several such apps that sort of mimic how cable companies operate as bundlers of content. And therein lies the promise of a mass, ad-supported business model.

Online Buyer Beware: Cyber-Fraud Is Getting Slicker

As more Americans shop online for the holidays, they're falling prey to increasingly sophisticated scams. In response, on Cyber Monday, the Justice Department busted 82 sites for allegedly selling counterfeit and pirated goods, but more crooks are out there.

Google's Talent Drain: Why Its Best Brains Are Bolting

Watching which way the talent is flowing in Silicon Valley can tell investors a lot. Even if a big brain drain isn't a sure death knell for a major player, it can't be ignored. And during the last couple of years, a lot of talent has been draining out of Silicon Valley icon Google.