olympics

Meet the Secret Group Earning $8 Billion From the Olympics

The secretive group that runs the Olympics is expected to earn a record $8 billion in the 2009-2012 quadrennial cycle, according to Sportcal. Formed to promote "Olympism," the International Olympic Committee doesn't get rich off the Games, but they do enjoy themselves.

Why Hosting World Cup Is a Losing Bet for South Africa

South Africa has some lofty expectations about the economic boost the World Cup will bring to its economy. Economists are skeptical that the soccer tournament will live up to those expectations and history shows that it most likely will not.

NBC Wipes Out on Its Olympics Strategy

It's not exactly a news flash that the world's biggest sporting competition is also a big moneymaker. But this year, NBC's Olympics coverage has been deluged with fans' complaints, leading many to wonder whether the Games are a proud tradition that happens to be lucrative, or a bloated cash cow with an attractive pedigree.

For Winter Games, Figure Skating Is on Thin Ice

NBC expects to lose money on the Olympics, north of $200 million, for the first time. One large reason for the lack of buzz is our collective indifference to the Games' marquee sport, the one that traditionally brings in the biggest ratings: figure skating.

Becoming an Olympic icon pays big

What's the value of the eight gold medals swimmer Michael Phelps just won at the Beijing Olympics? According to his agent, about $100 million over...