Mass Marketing: P&G to Blanket Manhattan with Product Samples
Procter & Gamble plans to blanket Manhattan on June 19, giving away thousands of trial-size products as the consumer-products maker aims to build awareness about its brands.
old spice
Looking to Lure Younger Men, Old Spice Expands into Bar Soap
Old Spice, known for appealing to more mature men, is introducing a line of scented soap bars.
Male Vanity Gets Thrifty: Mansome Men Watch Their Wallets, Too
Nearly a decade after the metrosexual appeared, it has become de rigeur for men to primp, exfoliate and emulsify. But today's "mansome" man is interested in more than just getting the right look -- he wants the right price as well.
The Old Spice Man Is a Hit With Viewers, but Is He Really Selling Products?
The granite-bellied, cello-voiced Old Spice Man can bake cakes, refurbish kitchens, change pants instantaneously and generate millions of hits on YouTube -- but can he sell Old Spice products? The answer is a qualified yes.
Smells Like Viral Advertising: Old Spice Through the Ages
Old Spice has seized national attention with a viral, interactive ad campaign starring former NFL wide receiver Isaiah Mustafa. Yet, Mustafa isn't the only Old Spice man to flirt with notions of masculinity.
