old spice man

The Old Spice Man Is a Hit With Viewers, but Is He Really Selling Products?

The granite-bellied, cello-voiced Old Spice Man can bake cakes, refurbish kitchens, change pants instantaneously and generate millions of hits on YouTube -- but can he sell Old Spice products? The answer is a qualified yes.

Smells Like Viral Advertising: Old Spice Through the Ages

Old Spice has seized national attention with a viral, interactive ad campaign starring former NFL wide receiver Isaiah Mustafa. Yet, Mustafa isn't the only Old Spice man to flirt with notions of masculinity.