old spice guy

Looking to Lure Younger Men, Old Spice Expands into Bar Soap

Old Spice, known for appealing to more mature men, is introducing a line of scented soap bars.

Smells Like Viral Advertising: Old Spice Through the Ages

Old Spice has seized national attention with a viral, interactive ad campaign starring former NFL wide receiver Isaiah Mustafa. Yet, Mustafa isn't the only Old Spice man to flirt with notions of masculinity.