o the oprah magazine

Oprah Winfrey: It Was Hard to Accept Being a Brand

You might think that someone who puts her famous name on everything she does would be comfortable with the notion of self-branding. Not Oprah Winfrey. "The idea of being a brand was hard for me to accept," the daytime host and soon-to-be cable network founder said during a Q&A session at the American Magazine Conference in Chicago.