nude
As someone who hires models at an art school in Philadelphia, Jen Hagen has no problem finding young, thin, white women who will model nude.But finding anyone who is older, heavier, ethnic, or who doesn't have the typical look of a model is almost impossible, she says. Even in a recession, when...
Strong suit: Why Air New Zealand's naked marketing works
4:00PM 6/20/2009
A marketing campaign featuring bodypainted employees -- wearing nothing underneath their makeup but their birthday suits -- might seem beyond the pale. A spot with salacious shots and tittering customers could go over the line. But with its CEO joining in the fun, making his own bare(ish) skin...
Sex sells. It's the oldest truism of marketing -- Wikipedia's entry on sex in advertising mentions woodcuts -- but is it true? The answer is an unequivocal ... sometimes. It's hard to know whether a risqué image will have customers recoiling or grinning. I've covered naked marketing for...
Typically, when I see a company resorting to lots of bare skin and punny risque jokes to attract consumers, I shield my eyes in either disgust, or discomfort, depending on the situation. It's not a marketing strategy I'd suggest. But a new "viral" video from Nike (NKE) is make the rounds on...
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