nina zagat

Zagat Unveils the Next Generation of Crowdsourcing

It's a classic tale, retold a million times: The brash young gunslinger rises to the top of his craft, only to find himself facing a new generation itching to unseat him. But for Zagat surveys, the most famous name in restaurant reviews, the revolution is far from over.

How the Zagats Created a Social Reviewing Empire

Before social media was a gleam in the Internet's eye, Tim and Nina Zagat built a crowd-sourced culinary reviewing empire out of the simple idea that ordinary people could rank restaurants as well as any famous critic. Here's how they did it, and where the Zagat's guides are headed in the Digital Age.