nikefuel

Nike's New Post-Apocalyptic Workout Should Run Up Its Sales

Nike makes a living out of encouraging more active lifestyles, and now it's hoping to cash in by making it fun. The athletic footwear giant launched NikeFuel Missions this week, a free series of games that encourage bursts of physical activity for users of its Nike products.

Just Fuel It? Nike Fans Get Exercised Over FuelBands

The Nike FuelBand won't hit the market for weeks, but the sultan of swoosh already knows it has a hit. The $149 high-tech wristbands sold out quickly during two short-lived online buying opportunities over the weekend. Here's what all the fuss is about.