nike golf

Nike's Rory McIlroy Deal Soars Far Past Tiger Woods' Old Contract

On Monday, Nike announced that it had inked a new contract with Tiger Woods' heir apparent, golf's new No. 1 player, Rory McIlroy, in a deal that dwarfs Tiger's. Rumors put its value at between $100 million and $250 million. Here's why Nike is going all in on the Irish prodigy.

Tiger's First Step Toward His Inevitable Redemption

Despite the harsh spotlight of the 24/7 news cycle, Americans tend to be a pretty forgiving bunch. We love to build up our heroes, knock them down a peg or two and cheer them on as they redeem themselves. Woods's "press conference" didn't shed much new light. But if he plays this right, he'll be doing commercials again soon enough.

Nike turns its back on Tiger Woods' woods after bootie-bogey