nielsen

Why Viacom Will Never Be Great Again

If you've been noticing a little bit less of SpongeBob on Nickelodeon, Snooki on MTV, or Stephen Colbert on Comedy Central, it's by design: Viacom is squeezing more commercials into every hour of programming. That's the bad news. The worse news is that it's not working.

Mancession Offers Insight Into Male Shopping Trends

Men have endured slightly higher unemployment rates than women, and as a result, they've been taking on more of the household shopping. The trend hasn't boded well for stores: On average, men spend less than women on each trip.

The New 65 Is 70: Retirement Age Shifts Upward

Almost a quarter of Americans and Canadians say they expect to work past the age of 70, and 6% say they'll likely retire after their 80th birthday -- two years longer than the nations' life expectancy, a recent Nielsen survey found. And it's not just a North American trend.

Global Confidence: Latin America Is Most Upbeat

Two recent reports suggest that there's great variation in global confidence levels, both in the U.S. and abroad. And the U.S. isn't exactly the home of the confident. Latin America, led by a booming Brazil, leads the world in confidence these days.

MTV's Racy Skins Is Just a Symptom of Teen Troubles

MTV's controversial new teen drama Skins won't set any of its young viewers on the road to ruin, and it isn't pornographic. It is in bad taste, and MTV must have known would offend some audiences. Still, with 3.26 million viewers for its debut, Viacom is getting exactly what it wanted from the show -- publicity and viewers.

Oprah's OWN Delivers a Strong Debut for Advertisers

Oprah Winfrey's new cable network is commanding some of the highest ad prices on cable, and it justified the rates with its heavily-watched debut. But can OWN continue delivering the viewership to support those premium rates?

Palins Boost TV Ratings Over Thanksgiving Week

Bristol Palin helped boost the viewership for "Dancing with the Stars" when she made it to the final round, while her mother's show, "Sarah Palin's Alaska" got half a million more viewers in the same week.

Midterm Election TV Viewership Up 11% from 2006

Networks broadcasting midterm election results attracted 11% more viewers than they did during the 2006 elections, and about a third more than the 2002 midterms, indicating the heightened level political interest among Americans concerned about House and Senate races, Nielsen reported Friday.

Why Jon Stewart Matters More Than Keith Olbermann

At least in part due to comments made by Jon Stewart at this weekend's Rally To Restore Sanity And/Or Fear, MSNBC host Keith Olbermann announced he was suspending his show's well-known "Worst Person in the World" segment indefinitely.

The New 'Hollywood Reporter' Is Doomed

The Hollywood Reporter needs a new strategy, but the one it has chosen -- replacing its daily print edition with a glossy weekly magazine aimed at consumers and luxury advertisers -- may be worse than preserving the status quo.

Sluggish TV Sales Create Huge Glut of LCD Panels

Lower-than-expected flat-screen television sales have created a glut in liquid-crystal display panels and are unlikely to be bolstered anytime soon from 3D television demand, according to two separate reports released this week.

LeBron James Scores High in the TV Ratings

ESPN's controversial special featuring basketball superstar LeBron James revealing where he would play next season garnered an overnight Nielsen rating of 7.3, according to the Walt Disney-owned cable channel.

Hamsters That Sell: Kia Wins Auto Ad of the Year

Evidently, hamsters are good for sales, or at least for getting viewers to remember your product. The Kia Motors ad for its Soul wagon created by ad agency David&Goliath features dozens of them. The streets of a generic city are littered with hamsters that are stuck spinning on their creaky hamster wheels while hip hamsters zoom past in their bright red Soul. The ad was so effective in grabbing viewers' attention that it was awarded Automotive Ad of the Year at the Nielsen Automotive Advertising Awards on Wednesday.

Kirkus Reviews Survives Shutdown Threat

Despite Nielsen's announced intention to shut down Kirkus Reviews, the magazine will continue to publish pending a sale to a still-undisclosed buyer, according to an internal memo obtained by DailyFinance.

Private Equity Creates Big Returns, Big Controversy

Now that private equity is no longer producing monster returns, it's time to assess its value. By using debt, buyout shops have taken over struggling companies and enriched investors. But critics say the practice leads to more layoffs and the "flipping" of companies.

Why Is TV Viewership Still Rising?

One new study says the boob tube's appeal keeps growing because it remains a relatively cheap form of entertainment in these tough economic times. But some experts say it's due to a proliferation of cable channels and the growth in use of digital videorecorders.