nielsen ratings

We're Watching Less Network TV: Guess What We're Doing Instead

Fresh data from ratings tracker Nielsen shows an alarming drop in television viewership. ABC, Fox, CBS and NBC have combined for a 9 percent drop in viewers in the coveted 18-to-49 age bracket since the fall season began. Media executives are worried, and rightfully so.

Score! NFL to Grab $7 Billion a Year in Broadcast Deals

The NFL has something broadcasters lust after: a reliably strong source of ratings. So as its football games migrate onto smartphones, iPads, and anything else with a screen, its no surprise that CBS, Fox and NBC -- not to mention Sirius, Westwood One Radio and Verizon -- are all lining up to pay billions to carry them.

Oprah's OWN Delivers a Strong Debut for Advertisers

Oprah Winfrey's new cable network is commanding some of the highest ad prices on cable, and it justified the rates with its heavily-watched debut. But can OWN continue delivering the viewership to support those premium rates?

Why Jon Stewart Matters More Than Keith Olbermann

At least in part due to comments made by Jon Stewart at this weekend's Rally To Restore Sanity And/Or Fear, MSNBC host Keith Olbermann announced he was suspending his show's well-known "Worst Person in the World" segment indefinitely.

Why American Idol Still Commands the Biggest Bucks on TV

Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, "American Idol" remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-second spot? Young viewers, and lots of them.