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The citizens of Red State America are hopping mad, and they're doing something about it: buying magazines. Titles for gun lovers, hunters, conservatives and Nascar fans were among the fastest-growing publications in the first half of 2010.

When publisher Jann Wenner first revealed his plan to take Us, a middling monthly entertainment magazine, and put it into head-to-head competition with People, the world's most profitable weekly, it had the makings of a colossal error. In time, it even looked like an error to Wenner, who, panicked...

The Dow isn't the only thing shrinking as fast as your net worth; magazines have also been slimming down in recent months. Even Blender, which had always ran a song quote on its spine has given it up as it moves to fewer pages and a smaller binding. Blender isn't alone with the overall number of ad...