newspaper advertising

Even Warren Buffett Can't Save the Small Newspaper Business

The problem with the newspaper business is simple: A subscription price barely pays for the paper your papers are printed on, and free media are siphoning off the ad revenues newspapers rely on. Warren Buffet thought he could buck the trend, but not even the Oracle of Omaha can fight math.

Online Advertising Overtakes Print Ads For First Time

This year, for the first time, advertisers have spent more online than they have on print newspaper ads. Digital-marketing research firm eMarketer said U.S. spending on online ads will reach $25.8 billion in 2010, compared with $22.8 billion on print ads, The Wall Street Journal said.

Can Group Buying Save the Newspaper Business?

Although many media pundits have declared that newspapers are in a death spiral, group buying may -- just may -- have an antidote. This business is a perfect fit for the existing newspaper sales force, which has a deep Rolodex of local customers.

Malvertising hits The New York Times

It's every Web surfer's pet peeve: those annoying ads that pop up claiming your computer has a virus. They block you from working in the browser and...