new york times co.

For anybody who has followed the news over the past few years (probably on a computer), the long-awaited demise of newspapers shouldn't come as much of a surprise. But on Wednesday, the bell tolled once again for the printed word when the University of Southern California's Annenberg Center for the Digital Future offered a prophecy: Within five years, only four major daily papers will continue in print form.

Wondering how much it will cost to read stories on The New York Times's website once the newspaper sets up its long-anticipated pay wall? While a final price hasn't been set yet, unidentified sources told Bloomberg News that it'll come to less than $20 per month.

Two newspaper companies, The New York Times Co. and McClatchy, both saw advertising revenues decline in the third quarter, compared to a year ago. And that's after last year's ad sales plunged from 2008.

Every company promises a better product -- a better burger, a better search engine, a better hotel room. For these companies, their secret for a superior product is worth millions -- or even billions.

With media mogul Rupert Murdoch increasing the number of his newspapers that charge for online content, as his Wall Street Journal does, it's just a matter of time before more newspapers start charging to read online. Jim Wang of Bargaineering has found a workaround to read the Journal for free...

In the fourth quarter of 2009, when other huge newspaper companies were experiencing a mild turnaround, The New York Times Co. recorded a 14.7% drop in advertising revenue, according to its year-end earnings report.

While details are scarce about how exactly the New York Times will begin its pay wall next year, at least the Times is now saying that it may allow 10 to 20 free viewings a month before asking for payment. According to an article by David Carr, the Times said that it wanted to keep its casual...

After months of deliberations, The New York Times has finally decided on both a structure for charging readers to access to its popular website and a date when the pay demands will take effect.

Readers may soon have to start paying to read the New York Times online, according to several sources. While the Old Gray Lady made headlines in 2007 for putting all its content online, including archives, free to everyone, the company now has a change of heart, or so says New York Magazine's...

What media-industry developments and market forces will make headlines in the year to come? Pay-to-read online content, tablet computers, mom-and-pop newsrooms and, oh yes -- banks taking over the magazine and newspaper game.