negative

Conventional wisdom can't make an unprofitable earnings statement disappear, or turn a falling stock into a rising one. But there's one easy way to flip those frowns upside-down: Pair that bad news with upbeat terms and turn a recession into a period of negative growth.

A fresh new study about how consumers use Twitter to talk about brands is being published in an upcoming issue of "The Journal of American Society for Information Science and Technology," shedding some light on how many people are Tweeting about brands and what they're saying. The study done at...

With more and more purchases being made online, product reviews on major e-commerce sites like Amazon.com have quickly become more important to a product's success than expensive ad campaigns. This value hasn't gone unnoticed by online retailers, who have quickly made user reviews a a standard...