Buzzword of the Week: Accentuate the. . .Negative?

Conventional wisdom can't make an unprofitable earnings statement disappear, or turn a falling stock into a rising one. But there's one easy way to flip those frowns upside-down: Pair that bad news with upbeat terms and turn a recession into a period of negative growth.

Does Twitter tell you what to buy?

A fresh new study about how consumers use Twitter to talk about brands is being published in an upcoming issue of "The Journal of American Society...